We live in a constantly changing world that is increasingly hyper-competitive. Therefore, the market is the determining factor in any innovative approach, even when it comes to monopolies.
The global connectivity and the continuous exchange of information, promoted by the digital technology, have led to the emergence of new competitors which are forcing lotteries to rethink their management of innovation.
We have entered a new era where, within a few months, newly created companies can disrupt well-established and protected traditional markets. Uber and Airbnb are just two examples of innovative concepts that have turned their industry upside down, and if we do not want lotteries to be next on the list then innovation is the key.
In a new corporate culture, it is necessary to ensure a certain innovative dimension and therefore to accept convergence with different industries, involve all internal and external players, communicate with consumers on their preferred networks, and integrate new technologies.
While the company needs to innovate (products, services, methods, new practices), the actors are sometimes fearful, do not believe they can innovate or are blocked at the idea of changing what exists.
The seminar that ALA organizes from 4 to 5 May 2017, explains that it is possible, dissects a success, draws lessons, proposes new practices, and makes people aware that they will be the actors of the next innovations in their lotteries.